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Social Media Is Booming.
With Facebook surpassing 500 million users, Twitter becoming the de facto real-time platform for this generation and location-based services lke Foursquare surpassing 1 million users faster than Twitter grew, it's clear to see that social media is THE way today's consumer chooses to spend their time online.
So What Can It Do For Me?
Different social media sites can fulfill very different objectives for your business. For example, Dell uses Twitter to post out it's special offers / coupons and reportedly pulled in $30,000,000 revenues doing it.
Facebook's hyper-targeting capability means you can precisely profile users via Facebook Ads, e.g. young females looking to get married. Now that's something that scares the heck out of Google. On the other hand, Heineken created a 'secret' page for its own employees to contribute product innovation and advertising ideas.
And then there's the new kid on the block - location-based services like Foursquare. This allows you to "check in" to places you visit so people know where you are and can join or meet you. By offering "Swarm Badges", enterprising restaurants have increased their takings by 110% by attracting large groups of Foursquare users to turn up at the same time. Sounds pretty crazy - but it works!
I Want To Be Part Of Social Media - But Time Is A Problem!
Your time is precious and best spent running your business so you need a simple solution to get engaged with Social Media quickly and effectively, right? Knowing this, we have integrated social media into the heart of our website and ecommerce system, Really Easy Cart, plus monitoring and tracking tools into our SEO Specialist system. This allows you to make a single post on your website which will then update your Blog, Facebook & Twitter as well as sending out special offers and telling people about new products you add to your site. With a single update it's as easy as that to get started. Plus there's the ability to show YouTube videos, create forums, socially bookmark and send email newsletters for even more social interaction.
But Will It Generate Business?
Used in the right way, social media can certainly generate business. The key is to have the right method of engagement and tracking to make sure you get the right return. Yes, you will need to make an active contribution at some level, but we will help by giving the right guidance and expertise to help you succeed and the tools to do the job more easily.
Contact us on 0845 643 1290 to get started with social media today.
