Internet Marketing & SEO

Internet Marketing is an essential part of your online success strategy and can yield excellent results if implemented in the correct way.

On-page relates to how well structured your site is for search engines (also called Search Engine Optimisation). Off-page means how popular your site is across the web, for example how many people link to your site from other places on the web including Facebook and Twitter.

Armed with this knowledge and our SEO marketing recommendations, you will be able to put in place a strategy to take on and beat your competitors and improve your conversion rates along the way.

Website Availability, Tracking & Alerts.

It is essential that you monitor your website to know that all your efforts are paying off and, not least, that your site is available on the web and secure.

Always Available is part of the SEO Specialist tool which sends email/text alerts if there is a problem with your website. This covers checking the site is up and running, loss of pages or products in Google (and Merchant Centre) or a slip in your Google position for your selected keyword(s).

Webmaster Tools

There are also useful tools to check the technical aspects of your website, inluding Page Load Speed (an increasingly important factor to Google), image compression tools plus HTML/CSS/Javascript compression tools and website vulnerability scanning up to PCI Compliance standards.

Paid Search (Google PPC).

We follow a specific methodology which ensures that you receive the best return on investment for your paid online advertising. This provides a stable set of results rather than the often unpredictable yo-yo returns many companies experience. We use precision rather than guesswork.